In today's digitally-driven world, fitness and health data can help transform the industry by empowering businesses to make data-driven decisions resulting in ROI and sales gains. With more connectivity, awareness, and fitness options such as yoga and at-home workouts, consumers tend to be more loyal than before based on the shift of their thinking and shopping behaviour during the pandemic. By seeing their increased purchase of healthy food, fitness trackers and training gear online through data analytics and forecasting, businesses understand that members are more willing to make their first move towards living healthier lifestyles than ever before.
We are at the height of digital sophistication, with massive amounts of data at our fingertips. Data analytics has become an integral part of running a successful fitness business. By leveraging data science, businesses can give consumers nutritional analysis, suggestions for making up shortfalls in daily goals and advice to stay on course to achieve the overall objective.